Privacy Policy
How we look after your information.
This policy explains what personal information we collect, why we collect it, and how we keep it safe.
Last updated: June 2026
Who we are
Butterfly Literacy ("we", "us", "our") provides support for families and educators.
If you have any questions about this policy or your data, you can contact us at:
hello@butterflyliteracy.org
What information we collect
We may collect the following personal information:
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Name
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Email address
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Organisation or school (if relevant)
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Any information you provide in forms or emails
We only collect information that we need to provide our service.
How we use your information
We use your data to:
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Send you information about our training, resources, and services
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Respond to enquiries
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Provide access to events or resources you've signed up for
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Improve our services
We will not sell your data to anyone.
Legal basis for processing
Under UK data protection law, we rely on:
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Consent — when you sign up to emails or resources
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Legitimate interests — to communicate about relevant services (where appropriate)
You can withdraw consent at any time.
How we store and protect your data
We:
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Store data securely using trusted systems
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Limit access to those who need it
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Take reasonable steps to protect your information from loss or misuse
We only keep your data for as long as necessary.
Sharing your data
We do not share your personal data with third parties except:
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Trusted service providers (e.g. email platforms) who help us deliver our services
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When required by law
All providers are expected to keep your data secure.
Your rights
You have the right to:
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Access the data we hold about you
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Request correction of inaccurate data
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Request deletion of your data
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Withdraw consent at any time
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Complain to the Information Commissioner's Office
To exercise any of these rights, email us at: hello@butterflyliteracy.org
Emails and marketing
If you sign up to receive emails:
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You may receive updates about training, resources, or offers
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You can unsubscribe at any time using the link in our emails.
Children's data
Our services are primarily aimed at adults (teachers and parents).
We do not knowingly collect personal data directly from children.
If this changes, we will ensure appropriate parental consent is obtained.
Changes to this policy
We may update this policy from time to time.
The latest version will always be available on our website.
Questions about your data?
We're here to help.
Get in touch with any privacy or data protection enquiries and we'll respond promptly.